Tamron approached us to create the global product launch film for the new SP Series of prime lenses. For this project we meet Christian Altengarten, a photographer from Germany who specializes in a combination of people, fashion, architecture and landscape photography. He’s at home in both the studio and on location — and we were lucky enough to travel with him to Mallorca, a stunning island located in the Mediterranean Sea.


Client: Tamron
Agency: as yet to be named inc.
Direction & Production: Vertical Online