We’ve recently completed a few Brand Films for some amazing boutique businesses and along the way we’ve learned a few valuable lessons. In our eyes, the constant here is the shared ethos that comes from a pioneering spirit for their individual craft, and those values are something we thrive on here at Vertical Online.
We are in the midst of a major cultural shift in the way we produce, consume and share media these days. We think this is a fundamental change in advertising – where goodwill, transparency and truthful storytelling can transport your message. A Brand Film can act as an introductory touch point, demonstrate what the brand stands for, frame a conversation and help amplify the story. Here are a few points to consider when thinking about brand positioning and brand sensibility.
We had a blast creating this short film for Above Category. What resonated with us, is that the business has been completely built out of a love for cycling. Walking into the shop it’s clear that everything is driven by people who celebrate the sport and that the main goal is to help customers succeed as cyclists.
My dad taught me a long time ago it’s always more economical to buy the best the first time and only once as opposed to buying the cheapest four or five times. – Chad Nordwall, Above Category
Founded by Tony Patella and Pete Searson, Tellason jeans are 100% American made. Everything is cut and sewn in small batches in San Francisco, the birthplace of the blue jean. These guys are passionate about what they do and are totally committed to an artisan approach.
As it turns out we are probably making more jeans in the city of San Francisco than anybody else. - Tony Patella, Tellason
Their brand story is about doing it right and putting authenticity back into blue jeans – and it’s great to see that story being spread by denim heads around the globe. Here are some examples of the Tellason piece out in the wild:
Here is the ONE OF film we created for Kenlynn. It’s amazing to see all the love that goes into creating each garment. When you see the process you really get you a true appreciation for the passion behind the brand.
The ONE OF Collection is a line of knitwear that is all hand made in Northern California. Each garment is unique and individually crafted by owner Kenlynn Wilson.
I’m a yarn junkie, so to feel the yarn actually turn into fabric and to see the patterns grow into a beautiful garment is just so fulfilling. - Kenlynn Wilson, ONE OF
We are totally inspired by the ethos and spirit of these companies. We believe marketing today needs to be approached in a radically transparent and authentic way. We love helping brands, both big and small, tell values-based stories.