Kitsbow is premium cycling apparel brand with an obsessive commitment to craft, style and function. Kitsbow asked us to create a series of films that explore the meaning of mountain biking. In our first film of the series we met up with Scot Nicol at his home in Northern California. Scott’s vision, experience and offbeat sense of humor have molded Ibis Cycles into the inspiration that it is today.


Client: Kitsbow
Agency: Vertical Online
Direction & Production: Vertical Online