I’ve always had an affinity for West Marin and the Point Reyes area in Northern California. Having spent my early childhood years in Inverness, I have a special connection to the area. I learned about Marty Knapp after receiving one of his framed black-and-white photographs as a gift – and shorty after I approached Marty and asked him if I could do a short profile film on him.
Personal projects are important for many reasons and this turned out to be a magical experience. Spending time with Marty and learning more about his commitment as a photographer and artist has been a real gift.
After retuning from one of our filming sessions I decided to take a quick detour and show Marty one of the two houses where I grew up as a young boy in Inverness. As we turned the street corner and looked up at the house, Marty told me that he had lived in that very same house as well. We were both amazed by the coincidence of living in the same house at different times of our lives. I knew I was drawn to Marty’s work on an emotional level and this revelation certainly explains part of it.
Marty made a photograph at that house titled “Inverness Porch” – a photograph he considers a signature piece and he told me “that it was perhaps the first truly excellent photograph I ever made”. As someone who is interested in making images and also has deep appreciation for Northern California I can honestly say that I was on an emotional high for several days after this discovery.
A few quick production notes; I shot this piece on my RED camera and edited the project in Final Cut Pro X. The edit was done in native 4k (.R3D) and I mastered the project in 4k resolution. The music was composed and scored by the amazing and talented Dexter Britain.
Marty is extremely generous with his time and knowledge. The most rewarding part of this project for me was the time we spent hiking and chatting together, all loaded up with camera gear out on the rugged coast of the Point Reyes National Seashore. I’m happy to be able to call Marty a friend.
Here’s an insight that Marty shared with me; “When I pick up my camera I hope that it’s intuitive, so I can be free from any technical distractions and focus on the beauty that surounds me”. I can only hope that I get to that point one day.
If you find yourself in the town of Point Reyes Station, go to the Bovine Bakery for a morning bun, then make your way over to Marty’s Photography studio and discover the beauty and charm of this wonderful part of the world.
This is a personal project. I hope you like it.
REDRAY is a 4k Cinema player designed to bring ultra-HD content into the home, business or theater. The device can also drive up to four 1080p monitors at once, providing unique presentation options for trade-shows and POP displays.
RED also just released the worlds first 4k native format: .RED. This is a cinema grade codec compressed to an ultra efficient data-rate of 2.5MB/s. Brilliant. Encoding to the .RED format is done via RCX with the RRENCODE plugin installed.
To close the loop RED have partnered with a new company called ODEMAX, a comprehensive distribution platform for 4K movies. Designed to exclusively support the REDRAY player and CRIMSON projection systems from RED. ODEMAX provides filmmakers, production companies and independent distributors direct access to cloud enabled REDRAY 4K home players.
The last piece of the puzzle is going to be the 4k projector and/or 4k displays. In the meantime – until you get a proper 4k display – REDRAY will output to a 1080p display just fine as the REDRAY player will downscale your content on output. Expect more news on the 4k display front soon.
This is exciting stuff for presentation and distribution for filmmakers – you can be sure we are following the development of the RED ecosystem closely. Thanks for reading!
It’s official, Kitsbow have just launched their exciting new mountain bike apparel company. The product line prioritizes function, craftsmanship, and style, and unabashedly aims to be the nicest stuff out there.
We were commissioned by Kitsbow – “a by-mountain-bikers-for-mountain-bikers company” – to create their product launch / brand film. Some assignments are about the journey, some are primarily about people and some about the work. This one checked all three boxes.
We shot the piece in tandem with the photo shoot alongside the supremely talented Alex Farnum. On set we had the Kitsbow founders as well as superstar Creative Director Tom Crabtree from Manual. Our location has to be one of the most spectacular MTB cycling destinations in North America, Bend Oregon.
We’ve recently completed a few Brand Films for some amazing boutique businesses and along the way we’ve learned a few valuable lessons. In our eyes, the constant here is the shared ethos that comes from a pioneering spirit for their individual craft, and those values are something we thrive on here at Vertical Online.
We are in the midst of a major cultural shift in the way we produce, consume and share media these days. We think this is a fundamental change in advertising – where goodwill, transparency and truthful storytelling can transport your message. A Brand Film can act as an introductory touch point, demonstrate what the brand stands for, frame a conversation and help amplify the story. Here are a few points to consider when thinking about brand positioning and brand sensibility.
Focus on passion and expertise
Brands need to be trustworthy, genuine, responsive and accessible
Brands need to show compassion, humility and humanity
Consumers often buy what they want, not necessarily what that need
Inspired consumers are the best brand advocates
Authenticity can determine the frequency of how your story gets retold
We’ve just completed a brand film for Above Category. Above Category is a leader in the trend towards a smaller, more intimate bicycle shop focusing on top flight hand picked products. Chad (the founder) and his staff rigorously test every piece of kit they sell out on the coastal roads of Northern California. The team at AC provide an unparalleled level of service because of their knowledge and love of the sport of cycling.
Here are a few production details: We shot this on our RED Scarlet-x with a set of Ziess ZE primes and the Canon 70-200 f/2.8 II. The Canon 70-200 performed great, but we did learn one important lesson about relying too much on the image stabilizer. If you do any excessive panning shots with IS ON you will be fighting the stabilizer tracking. Luckily, we got some stunning shots and absolutely love that lens.
We’ve had our RED Scarlet-X for over a month now and we’ve been doing some extensive test shoots with it. The camera has been rock solid, easy to operate and the results are absolutely incredible.
Our Package consists of
AL Canon Mount
2x Travel Chargers
4x 64GB SSD REDMAGs
Wooden Camera QB
The Scarlet is a S35mm camera that shoots 4k resolution. 4K is an emerging standard in digital film and is four times the number of pixels as full HD. There are additional imaging advantages to shooting in 4k, even if you are doing a 1080 finish, because of advantages of supersampling from 4K to HD. The Scarlet can use Canon, Nikon, Leica and PL mounts.
Our Kit comes with a variety of Ziess ZE primes, Canon zooms and the Tokina 11-16mm. Coming soon: Bomb EVF, Red QR System and the Red Gunner.
We’ve also been refining our post production workflow and have designed a super flexible path that gives us both quick turnaround and the best possible options for finishing. The beauty of the RED camera is the RAW file format along with all the advantages of the RED color science.
Pretty soon we’ll be able to show more fruits of our labor with some exciting projects we’ve been working on recently. Thanks for reading!
We’ve just completed production on a brand film for ONE OF. These are absolutely beautiful garments, all made by hand in Northern California. Each piece in the collection is unique and individually crafted by owner Kenlynn Wilson.
This project was shot on our RED Scarlet camera with a variety of Ziess ZE prime lenses. We shot everything in 4k, using 8 REDVolts for power and 4x 64GB RED SSD cards. We’ve had the camera for a few months now and it has been flawless, we’re pretty excited about its capabilities.
This project was cut on our NLE of choice, Final Cut Pro X. With the recent release of version 10.0.3 and the improved XML support we have developed a post production workflow that is both super fast and flexible.
What an exciting couple of days for camera announcements! Unless you’ve been living under a rock, you’ve heard that Canon and RED have sent shockwaves throughout the film industry leading up to these announcements. I went to the RED Scarlet launch event at RED studios, as well as the Canon event at Paramount Studios in Hollywood.
The Scarlet launch started with a series of RED reels playing in 4K while the RED team were in another room getting ready to spill the beans on reduser.net. Right when the announcements went live the RED servers went down. Jim Jannard returned to the studio where we were and he was clearly disappointed but he quickly recovered as he started to give the announcements to a slightly bewildered crowd.
What followed was an amazing and inspired presentation. Jim said “OK, you guys are our voice” and out popped the iPads and we went head down, tweeting the news. The mood went from confusion to excitement.