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Final Cut Pro X version 10.0.3

By Vertical On January 31, 2012 In Apple, Post Production With No Comments Permanent Link to Final Cut Pro X version 10.0.3Permalink

Apple just released Final Cut Pro X version 10.0.3, and it’s a pretty significant release. Some of the new features include:

  • Advanced Chroma Keying
  • Broadcast Monitoring (beta)
  • Layered Photoshop File Support
  • Media Relink
  • Multicam
  • XML 1.1

    • We have broadcast monitoring working here in the studio with an AJA Kona 3 card and it’s great to finally have proper monitoring in FCPX. Multicam is clearly an improvement compared to Multicam FCP7 and the updated Media Relinking works well. The one missing feature that I’m still dying to see implemented is support for RED R3D files.

    I’ve been a pretty big supporter of Final Cut Pro X since day one. I got my head around the inner workings of media management and the new paradigm after the first few days of its release. It’s also great to see third party announcements from the likes of AJA, Red Giant, GenArts, Blackmagic Design, Intelligent Assistance and Marquis to name a few. The ecosystem is starting to develop.

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    TED | Ads Worth Spreading

    By Vertical On December 31, 2011 In Branding With No Comments Permanent Link to TED | Ads Worth SpreadingPermalink

    We are pleased that our Tellason Brand Film is now part of the amazing TED Ads Worth Spreading initiative: Tellason | Ads Worth Spreading

    TED’s Ads Worth Spreading initiative is a brilliant showcase of a concept we truly believe in. The idea of creating Advertising and Branding Films that communicate the values, philosophy and ideas of the brand.

    Unlike traditional TV ads (push), a Brand Film (pull) can transform the viewer into a committed brand advocate. By revealing what the brand stands for this type of longer-form storytelling can help humanize a company and encourage members of their community to share that story.

    RED Scarlet-X, Canon C300

    By Vertical On November 5, 2011 In Digital Cinema With 2 Comments Permanent Link to RED Scarlet-X, Canon C300Permalink

    What an exciting couple of days for camera announcements! Unless you’ve been living under a rock, you’ve heard that Canon and RED have sent shockwaves throughout the film industry leading up to these announcements. I went to the RED Scarlet launch event at RED studios, as well as the Canon event at Paramount Studios in Hollywood.

    RED Scarlet-X

    The Scarlet launch started with a series of RED reels playing in 4K while the RED team were in another room getting ready to spill the beans on reduser.net. Right when the announcements went live the RED servers went down. Jim Jannard returned to the studio where we were and he was clearly disappointed but he quickly recovered as he started to give the announcements to a slightly bewildered crowd.

    What followed was an amazing and inspired presentation. Jim said “OK, you guys are our voice” and out popped the iPads and we went head down, tweeting the news. The mood went from confusion to excitement.

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    RED Scarlet

    By Vertical On October 27, 2011 In Digital Cinema With No Comments Permanent Link to RED ScarletPermalink

    November 3rd is looking like a pretty big day for creative professionals in the film industry. Canon, RED and Avid all are all expected to make announcements.

    We will be in attendance at RED Studios in Hollywood for the Scarlet launch event. Here is a rip from the RED Scarlet press release:

    On November 3rd at 6pm PST, details surrounding the SCARLET will be announced on REDUSER.net and RED.com. Technical specifications, shipping, and purchasing information will be revealed, putting to rest all of the lingering speculation and anticipation.”

    RIP Steve Jobs

    By Vertical On October 5, 2011 In Apple With No Comments Permanent Link to RIP Steve JobsPermalink

    Canon – The Story Begins

    By Vertical On September 15, 2011 In Digital Cinema With No Comments Permanent Link to Canon – The Story BeginsPermalink

    Canon is set to make a major announcement on November the 3rd at Paramount Studios in Hollywood. Everyone expects a new camera, like the long awaited 5D Mark III, or a new Super 35 sensor camera with a proper codec. Get your credit cards ready.

    REDCINE-X Professional

    By Vertical On August 31, 2011 In Post Production With No Comments Permanent Link to REDCINE-X ProfessionalPermalink

    RED Digital Cinema announces REDCINE-X Professional. REDCINE-X Pro is an application that allows you to manipulate the RAW R3D files natively on your Mac or Windows system and has the ability to transcode R3D files to the most common self-contained formats (e.g. Quicktime, Avid MXF, and DPX).

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    Final Cut Pro X

    By Vertical On July 31, 2011 In Business, Post Production With 2 Comments Permanent Link to Final Cut Pro XPermalink

    A little background

    I’m AVID certified, have multiple Adobe Premiere Pro licenses, owned several Media 100 systems and have been a Final Cut Pro user since version 1. I have edited network television, TV spots and high-end corporate films. I’ve also directed, produced and edited material designed for interactive, web and mobile applications. I was a beta tester of the original version of Final Cut Pro. Not trying to brag – just some context related to my experience. I would consider myself a pro user for the markets I serve.

    The start of the FCP eco-system

    While I was beta testing Final Cut Pro the majority of the editing I did was on Media 100. I was efficient with Media 100 and enjoyed the growing community of editors using that system. I started to see the industry move to FCP as more agencies and clients would hand off projects that were built in FCP. I made the switch full time as the eco-system and community began to move to Final Cut Pro.

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    RED EPIC

    By Vertical On June 15, 2011 In Digital Cinema With No Comments Permanent Link to RED EPICPermalink

    The RED EPIC camera continues its production push. Pre production EPIC-M cameras are out in the wild now with James Cameron recently purchasing 50 of them for his latest project and apparently Peter Jackson is using 30 Epics to shoot the Hobbit. With the tragedy in Japan, EPIC-X production was delayed but with a turnaround in the supply chain we should expect to see the various stages of EPIC-X start shipping in the fall.

    Technicolor CineStyle Test

    By Vertical On May 18, 2011 In Digital Cinema, Post Production With No Comments Permanent Link to Technicolor CineStyle TestPermalink

    Here is a quick and completely unscientific test using the Technicolor CineStyle Picture Style. I’ve been doing a bit of shooting with the CineStyle Profile this past week for a project we’ve been working on and the results so far have been great.

    Recommended Canon EOS camera settings with Technicolor CineStyle:

    Sharpness: 0
    Contrast: -4
    Saturation: -2
    Color Tone: 0
    ISO: a multiple of 160

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    Canon and Technicolor: CineStyle Profile

    By Vertical On April 9, 2011 In Digital Cinema With No Comments Permanent Link to Canon and Technicolor: CineStyle ProfilePermalink

    Updated 4.30.11: The Technicolor CineStyle Profile is now available for download.

    Technicolor has announced it has formed a strategic alliance with Canon USA and this news is interesting for several reasons. We should see a new CineStyle picture style from Technicolor, one of the most respected names in the film industry related to color. And this indicates that Canon is taking the HDSLR platform seriously.

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