We’ve recently completed a few Brand Films for some amazing boutique businesses and along the way we’ve learned a few valuable lessons. In our eyes, the constant here is the shared ethos that comes from a pioneering spirit for their individual craft, and those values are something we thrive on here at Vertical Online.
We are in the midst of a major cultural shift in the way we produce, consume and share media these days. We think this is a fundamental change in advertising – where goodwill, transparency and truthful storytelling can transport your message. A Brand Film can act as an introductory touch point, demonstrate what the brand stands for, frame a conversation and help amplify the story. Here are a few points to consider when thinking about brand positioning and brand sensibility.