Archive for April, 2012

ABOVE CATEGORY

April 5, 2012 / 2 Comments / Posted in: Branding, Digital Cinema, Post Production

We’ve just completed a brand film for Above Category. Above Category is a leader in the trend towards a smaller, more intimate bicycle shop focusing on top flight hand picked products. Chad (the founder) and his staff rigorously test every piece of kit they sell out on the coastal roads of Northern California. The team at AC provide an unparalleled level of service because of their knowledge and love of the sport of cycling.

Here are a few production details: We shot this on our RED Scarlet-x with a set of Ziess ZE primes and the Canon 70-200 f/2.8 II. The Canon 70-200 performed great, but we did learn one important lesson about relying too much on the image stabilizer. If you do any excessive panning shots with IS ON you will be fighting the stabilizer tracking. Luckily, we got some stunning shots and absolutely love that lens.

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RED SCARLET-X

April 1, 2012 / 2 Comments / Posted in: Digital Cinema, Red

We’ve had our RED Scarlet-X for over a month now and we’ve been doing some extensive test shoots with it. The camera has been rock solid, easy to operate and the results are absolutely incredible.

Our Package consists of

  • Scarlet-X Brain
  • AL Canon Mount
  • 8 REDVolts
  • 2x Travel Chargers
  • 4x 64GB SSD REDMAGs
  • Touchscreen LCD
  • Wooden Camera QB
  • V-Mount Batteries
  • Touchscreen LCD
  • Wireless REDmote


    • The Scarlet is a S35mm camera that shoots 4k resolution. 4K is an emerging standard in digital film and is four times the number of pixels as full HD. There are additional imaging advantages to shooting in 4k, even if you are doing a 1080 finish, because of advantages of supersampling from 4K to HD. The Scarlet can use Canon, Nikon, Leica and PL mounts.

    Our Kit comes with a variety of Ziess ZE primes, Canon zooms and the Tokina 11-16mm. Coming soon: Bomb EVF, Red QR System and the Red Gunner.


    We’ve also been refining our post production workflow and have designed a super flexible path that gives us both quick turnaround and the best possible options for finishing. The beauty of the RED camera is the RAW file format along with all the advantages of the RED color science.

    Pretty soon we’ll be able to show more fruits of our labor with some exciting projects we’ve been working on recently. Thanks for reading!